Welcome to dough.

We're a community-first clothing label built around creativity, comfort, and self-expression.

At dough, we believe your clothes should feel as good as they look. That’s why we create pieces that are cute, comfy, and full of personality — designed to mix, match, and mould to your style. Every fabric, fit, and colour is chosen with intention, made to help you feel confident and completely yourself.

Born in Pakistan, made for everywhere — dough is here to redefine what everyday fashion can be: fun, fresh, and anything but boring.